I have now evaluated three videos by bands assocated with the 'Alternative Rock' genre. In this post I am going to explain what features from the videos I liked, and will try and incorporate into my video. I will also be exaplaining the conventions that I have found run through out the videos. This will include camera shots, angles, lighting, editing and clothing.
- The use of the hand held camera in 'For The First Time,' works really well to make teh audience feel as though they are in the video. By creating this sense of 'being there,' the emotions and feelings are intensified and felt more by the audience. Which influences the audience to carry on watching the video.
- It seems to be a convention through out the videos to have the band in an isolated area. When the video shows the band shots, they are always in an isolated area, such as a warehouse, parking lot etc. This isolation helps to seperate the band from the story. When creating my video I must have the band in a similar isolated evnironment, this will help the audience to seperate the band and story, but it will also help the identify the video as part of the 'Alternative Rock' genre.
- I like how close up shots are used on the singer during the key points of the song. By getting the key words from the singer, it helps to emphasise the emotions and feelings of the song. This is something that I will experiment with when creating the songs.
- Mid shots are used on the lead guitarist, to show the audience the guitarist playing to the song, which seems to be a convention in many of the music videos. I will use this in order to make my video assocate with the genre, and make the video look more professional and better quility.
- Another convention that I have found that runs through each of the videos, is during the chorus there are more frequent cuts between the band shots and the narrative shots. This may be to build the tension and exciment during the key points of the song, and encourage the audience to watch the rest of the video.
- All of the members of the band in 'The Script,' are wearing black and white, which is kept to throughout the video. It seems to be a convention of the band, as they are the colours used in other videos that I have also looked at. These colours seem to be a convention of all the 'Alternative Rock' bands I have looked at, something I must consider when creating my video.
- I like the use of an establishing shot at the start of 'After Midnight.' It shows the audience where the video is set and makes the audience feel comfortable, encouraging them to watch the whole film.
- I like the use of a close up zoom to emphasise the emotions, it makes the feelings stronger for the audience.
- I felt that the narrative at the start of 'When September Ends' made the story more intriguing for the audience. I did feel that it was too long in their video and so maybe a short starting narrative or ending would make my video more appealing.
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