Evaluation - Question 1

In what ways does your media product use, develop or challenge forms and conventions of real media products?

In order to understand a media product, the audience must be able to notice certain repeated features, the codes and conventions. Media products are created in specific ways to create repeated forms and conventions, which allows the audience to interpret the product's genre. When creating my media product it was very important that forms and conventions of existing media products were used to help the audience develop their own idea of the video, and notice that new conventions were being created specifically for the project.

This blog will evaluate the way in which the media product has used, developed and challenged the forms and conventions of real media products.

Comparison with real media products

Camera Shots

The idea for this shot came from the shot from 'The Script,' 'Hall of Fame.' The group decided to take a similar shot, a slow zoom from the side into the singer. The convention was slightly developed and challenged as the way the singer was standing and singer was different, so that the convention was now unique to the media product.

The idea for this shot came from the video 'Green Day,' 'Minority.' The group decided to take the shot, a close up shot of someone playing the guitar. The convention was challenged and developed as an electric guitar was used to fit the gerne more, and a zoom in on to the guitar was used, while the existing media product uses the a reverse zoom.

The idea for this shot came from the video 'The Script,' 'We Cry.' The group decided to take the shot, a close up of the guitarists fingers on the guitar. The convention was challenged and developed as we used a different angle and used a zoom in on to the guitar, this created our own convention.




Editing

This is one example of editing that we was inspired by. In the video 'Use Somebody' by 'Kings Of Leon.' The group decided to use a similar overlay effect. The convention was developed and challenged by appling it to a different genre, however by using the convention in a different way, the effect was able to suit the projects genre.




Narrative

This image is from 'When September Ends' by 'Green Day.' The narrative that runs throughout the video follows the same conventions of the genres existing media products. A story that follows the relationship of a couple, their ups and their downs. The Narrative for this project is similar to 'When September Ends' as both have realistic open ending.



Ancillary Tasks